的法律和规则的建立就愈加显示出其迫切性。 当然，我们也看到，在目前的数字电视计划中，传统的公共利益原则或多或少地仍然有所保留。至少，目前广大公众仍然可以消费原有的所以模拟电视频道节目，而且，毕竟新的数字电视频道并没有作为纯粹的商业操作而拍卖——广播业者的反对固然是重要因素，但各社会公共组织和公益团体的呼声也不容忽略。与此同时，业界和学术界的有识之士和广大公众仍然在为广播电视业正在迅速进入的这个数字化环境中的公共利益问题深入思考。忧如水之载舟覆舟，数字电视，这一新媒介技术对于今后广播电视乃至整个大众传播行业的影响究竟如何，尚存在许许多多的可变因素。 参考文献： 赵月枝， 欧美广播电视的市场化，新闻与传播研究，1998 GERALD SUSSMAN， COMMUNICATION, TECHNOLOGY, AND POLITICS IN THE INFORMATION AGE, SAGE1997 DE SOLA POOL, TECHNOLOGIED WITHOUT BOUNDARIES, HARVERD UNIVERSITY PRESS1990 RAMOND WILLIAMS, TELEVISION: TECHONLOGY AND CULTURE FORM CHARLES M FIRESTONE & AMY K GARMER, EDITORS,DIGITAL BROADCASTING AND THE PUBLIC INTETEST, THE ASPEN INSTITUTE1998 注释： [1] HDTV: Launched and countion, Broadcast & Cable, Nov 2, 1998 [2] The Dawn of Digital Television, Broadcasting & Cable, Nov 16, 1998 [3] The Dawn of Digital Television, Broadcasting & Cable, Nov 16, 1998 [4] The Dawn of Digital Television, Broadcasting & Cable, Nov 16, 1998 [5] The Dawn of Digital Television, Broadcasting & Cable, Nov 16, 1998 [6] www.adage.com [7] John V. Pavlik, New Media Technology, 2nd edition, Allyn and Bacon 1998, p227 [8] PBS Creates Icons to promote DTV, Broadcasting & Cable, Nov 9, 1998 [9] www.zenith.com [10] The Dawn of Digital Television, Broadcasting & Cable, Nov 16, 1998 [11] The Dawn of Digital Television, Broadcasting & Cable, Nov 16, 1998 [12] The Dawn of Digital Television, Broadcasting & Cable, Nov 16, 1998 [13] www.comn.com [14] Broadcasting & Cable's Digital TV---Technology for the digital age, Sept.,1998, Vol.1 No.7 [15]Joel Brinkley, Defining Vision---The Battle for the Future of Television, Harcourt Brace1997,p12-15 [16]Joel Brinkley, Defining Vision---The Battle for the Future of Television, Harcourt Brace1997,p16-17 [17]Joel Brinkley, Defining Vision---The Battle for the Future of Television, Harcourt Brace1997,p16-17 [18]Joel Brinkley, Defining Vision---The Battle for the Future of Television, Harcourt Brace1997,p7 [19]Joel Brinkley, Defining Vision---The Battle for the Future of Television, Harcourt Brace1997,p7-10 [20]同上，p11 [21]同上 [22]同上，p23 [23]p32-40 [24]p353-358 [25]p304-313,p336-347 [26]p348-373 [27] 围绕DTV的政治战役,NEW YORK TIMES, MARCH 18,1996 [28] Digital TV, Dollars and Dissent---The political Battle grows over the use of new broadcast technology, The New York Times, March 18,1996 [29]同上 [30]同上 [31] FCC Approves 2d Channels for High-Definition Television, New York Times, April 4,1997 [32]USA Today, Nov. 20,1998 [33] Digital TV, Dollars and Dissent---The political Battle grows over the use of new broadcast technology, The New York Times, March 18,1996 [34] Digital TV: Not if, When? Mediaweek, April 7, 1997 [35] High-End Dueling Television, New York Times, May 27, 1999 [36] Hollywood: Hurray for Digital, Mediaweek, April 7,1997 [37] Spilt Decision---Cable must carry that monkey on its back, Mediaweek, April 7,1997 [38] The Resolution will Not be televised, Mediaweek, April 14, 1997 [39] HDTV Comes to CBS, Broadcasting & Cable, May 10, 1999 [40] Are You Ready for HD Football, Broadcasting & cable, May 24,1999 [41] A Contest is on in Britain to revolutionize Cable Tv, New York Times, May 13,1999 [42] comN invests in Digital future, Broadcasting & Cable, April 19,1999

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