nsive, once the "master" produce finished, copy / reproduction is very simple and cheap. It is the film industry between the production and reproduction than the difference between the film industries of high profits. American film industry is in the level of integration on the basis of the gradual conversion to a cross-border, cross-media "giant" cultural industries. In a sense, the film industry has become an important cause of U.S. economic growth broadly. In the face of Hollywood's powerful attack, "the Committee to defend the French film" and other non-governmental organizations called on the government to "political force" in the form of involvement in the film industry, the French government has to intervene in a positive way "cultural protectionism". (1) to increase the proportion of the local film; (2) to carry out quotas on the importation of films of the United States; (3) to increase the film's revenue of the United States, and proceeds will be used to finance the amount of local film production in France. Through the regulation and control policies, such as "political power" to intervene, in particular the product style of readjustment position, France will not only to some extent restored the local market share, and its international market share also improved. Due to the success of localization and globalization has taken a combination of creative strategies and "taking to the east of the west" marketing strategy, Japan and South Korea film industry not only resulted in huge economic benefits, but also yielded huge political interests. In a sense, the two countries, Japan’s and South Korea's film have become their own national culture to the global spread of the spirit of the high-performance media. With China's accession to the WTO, the government's adherence to the protection of the rational government decision-making Chinese film industry to international competition in the profit and provided a fundamental safeguard. 4. Conclusion Through the analysis of the film industry and the consumer market, the political economy of communication believes transnational media companies in the global expansion of information and communication may exacerbate the current situation of inequality, rather than promoting political democratization, which is to control cross-border capital market, the new logic of its own. As a result, the spread of neo-liberalism is the political economy of ideology and policy orientation of the most powerful critics, but also the establishment of an international communications and the most powerful advocator and promoter to information order and global governance more democratic media. References 1、Aginam, A.M. (2005). Media in “globalizing” Africa: What prospect for democratic communication. In R. A. Hackett and Y. Zhao (eds.), Democratizing Global Media: One World, Many Struggles (pp.121-144). Lanham: Rowman & Littlefield. 2、Calabrase, A. (2004). Stealth Regulation: Moral Meltdown and Political Radicalism at the Federal Communications Commission. New Media & Society, 6(1), 103-113. 3、Canadian Journal of Communication. (2006). Special Issue on the Laboring of Communication, vol. 33, no. 3. 4、Chakravatty, P., Y. Zhao. (2007). Global Communication: Toward a Transcultural Political Economy. Lanham, MD: Rowman & Littlefield. 5、Durham, M. G. and Kellner, D. M. (2001). Media and Cultural Studies: Keyworks. Oxford: Blackwell Publishing. 6、Gandy, O. H. Jr. (2004). Audience on Demand. In A. Calabrese and C. Sparks (eds.), Toward a Political Economy of Culture: Capitalism and Communication in the Twenty-First Century (pp.327-341). Lanham: Rowman & Littlefield. 7、Jhally, S. (2000). Advertising at the edge of the apocalypse. In R. Andersen and L. Strate (eds.), Critical Studies in Media Commercialism (pp.27-39). New York: Oxford University Press. 8、Mattelart, A. (2000). Networking the World, 1794-2000. Liz –Carey-Libbrecht and James A. Cohen (trans.). Minneapolis: University of Minnesota Press. 9、Meehan, E. R. (2002). Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy. In E. R. Meehan and E. Riordan (eds.), Sex and Money: Feminism and Political Economy in the Media (pp.209-222). Minneapolis: University of Minnesota Press. 10、Mosco, V. (2004). The Digital Sublime: Myth, Power and Cyberspace. Cambridge, Mass: The MIT Press. 11、Schiller, D. (2007). How to Think About Information. Urbana: University of Illinois Press. 12、J Wasko, V Mosco.(1988). The Political economy of information. University of Wisconsin Press Madison, Wis. 13、John M. Lavine, Panel B. Wackman. Media Organization. Lorgman, 1988. 14、http://hollywood.com/
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