's concept, the film has been seen as a political, economic and cultural nature of the activities, which is different from poetry, novels, paintings, and other art forms. Film is in the process of creating the need for large capital investment and must get a return from the market, otherwise it would unsustainable. From the film industry and the micro-economic terms, the film investment and market institutions (economic fundamentals) greatly determine the film's artistic creation (as a cultural superstructure), that is, movies, as a cultural creation, as a whole are decided on the base of the economic system and political system, mainly as a dependent relationship with them rather than the relative independence. Of course, such a passive relationship between the decisions is limited to the production of the micro-economics of films, which makes this study in the film market and its political and economic structure of the film has become so important. In fact, the film has always been one of its ownership structures, economic system and market constraints of cultural production, market economy age is the case, the planned economy era is true, this is the case under public ownership structure, it is also under private ownership structure as well. Sometimes the relationship does not seem so obvious, because for some time to cover up the phenomenon, such as its ideology of unlimited exaggeration, or the neglect of this ideology of economic leverage must be achieved. From the broader perspective, this ideology of itself is a product of political economy, political and economic constraints of the law.
3. Political Economic Analysis of Film Industry and Its Market of Consumers 3.1 The importance of it As a means of social and cultural analysis of the research methods, the new political economy has a broad perspective. In the book “The Political Economy of Communication”, Vincent Mosco, a Canadian scholar, not only studied the spread of the concept of political economy and its flow, a history and analysis cultural scene in the dissemination of the activities of the production, distribution, consumption and their mutual relations, and discussed the media in the form of goods and the role of the audience, as well as the function of social control. Mass media and communication research in economics and political orientation film for the development of communication open up a rare expression of space, but also establish and provide encouraging support for the theory.www.qiqi8.com Film, as a product of modern industrial civilization, and it seems to be doomed to a traditional art form different, it has the art, economic, political, cultural, technical characteristics, so that the formation of a multi-joint the role of the common system. In this system, the film's creation and impact penetrate into the human society in all areas of life, and the interaction of these efforts, along with regime change, the system changes in the economic environment, scientific and technological progress, and so many factors change. The industry and the consumer market is also taking place in the appropriate changes. In any case, not a movie is in addition to economic and political context of the creation. In order to make a movie coming from somewhere to get a lot of money, It is well known that economic constraints in all countries in all activities of the film play an important role, even though these countries may not have a good film studio system. But for profit organizations, film production, distribution and screening are the beginning of the film on the birth of the commercial properties. First of all, a pioneer of the film is concerned about the film's commercial potential, and it's driven by efforts to seek a more perfect representation of life scenes and more realistic to imagine the performance of the world's scientific and technological means and artistic skills. Shao Mu-jun said: "The film will affect the way operating range of factors, including economic conditions, the progress of science and technology as well as regime change, changes in the system, and so on. But more fundamental reason is that the film is both industrial products (its rejection of personal, political, subject to the laws of the market), but also reflects the cultural values of those (it can not afford to over-commercialization, the need to depoliticize the national support and intervention). How to value the business and cultural values between the two to find an appropriate balance between regulation and means has become a country decided to film the rise and fall of the key. Chris Smith has reached a very clear consensus, that is, it is a kind of culture, but also an economic activity. Film flows into the area in the form of goods, commodi 上一页 [1] [2] [3] [4] [5] 下一页
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