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What are the features of political economic analysis? Discuss with reference to a contemporary media industry and its market of consumers.
Abstract The political economic analysis is a political and economic, social and personal, or between the state and the market, it is different from mainstream economics and political science, but the organic integration of the two disciplines. Political economy of communication is a unique genre of the research of communication. The school focuses on the spread of western institutions and economic structure of the market economy, which is running so as to reveal the complexity of the culture industry and the realization of capital through the process of social and cultural activities. The spread of ownership, production, circulation and consumption levels of audience analysis, dissemination of political economy attempt to show the spread of social power relations. Through the analysis of the film industry and the consumer market, the political economy of communication believes transnational media companies in the global expansion of information and communication may exacerbate the current situation of inequality, rather than promoting political democratization, which is to control cross-border capital market, the new logic of its own. As a result, the spread of neo-liberalism is the political economy of ideology and policy orientation of the most powerful critics, but also the establishment of an international communications and the most powerful advocator and promoter to information order and global governance more democratic media.
Key words: political economic analysis; Political economy of communication; film industry
1. Introduction Political economy of communication is a unique genre of the research of communication. The school focuses on the spread of western institutions and economic structure of the market economy, which is running so as to reveal the complexity of the culture industry and the realization of capital through the process of social and cultural activities. The spread of ownership, production, circulation and consumption levels of audience analysis, dissemination of political economy attempt to show the spread of social power relations. Political economy of communication is in North America, Europe and the Third World countries are influential, and it originated in Britain, focusing on political and economic system of popular culture and social reproduction of a study on the relationship between culture and communication in the area of the formation of a critical school. In this paper, I am in political economic science from the media point of view, analysis of the film's aesthetics and creativity has always been a political and economic as well as the market mechanism decided by the basic facts, as well as how such a comprehensive mechanism for film production and the creative process. Analysis of a grasp of the current film market and the relationship with the urgent practical is of great significance. Then through this analysis, the article will try to understand the film industry's economic foundation and creative activities and the nature of the relationship between the establishments of a theoretical model. In this model, there are four main concepts: the ownership structure, capital structure, market structure and product structure. The ownership structure of the film industry reflects the political and ideological nature; the capital structure of the film is production constituting the source of funds; market structure refers to the film as a commodity in which the consumer has been the market; product structure refers to the film as cultural products constituting the aesthetic. From the production of the film as a kind of economic activities, first of all is to have capital before they can enter production (the film production and product planning). The final product in the consumer market has been in the market to recover funds and then into production. This article will use this model to predict the prospects in the film globalization industry today and look forward to the future possibilities of film. 2. Political Economic Analysis in the Media Field www.qiqi8.com The political economic analysis is a political and economic, social and personal, or between the state and the market, it is different from mainstream economics and political science, but the organic integration of the two disciplines. In the traditional sense, the film is often seen as a cultural art, which is part of the superstructure. The economic base determines the superstructure, but the superstructure with relative independence can also affect the economy. In today [1] [2] [3] [4] [5] 下一页
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