[本篇论文由上帝论文网为您收集整理，上帝论文网http://paper.5var.com将为您整理更多优秀的免费论文，谢谢您的支持]Abstract This paper discusses the development and language style of the English-language media in China since 1978. On the basis of extensive interviews among the chief executives of almost all the major English-language media in China, the paper first provides an overall review of the development of the English-language media (radio, magazine, news agency, newspaper, TV and internet) in mainland China, which also includes a case study of 21st Century, an English-learning weekly published in Beijing. The paper then turns to analyze the linguistic style and the use of English over the English-language media via a content analysis on the sampled news stories of China Daily from 1981 to 1999, first national English-language daily in the country. In the end, the paper makes an assessment on the English media in the nation in terms of their development patterns, ownership and investment, roles and functions as well as the written style of China English, as proposed by the two writers. Introduction Just like the English-language media in Hong Kong or in any other Chinese community in the world, the English-language media in mainland China have always been minority media in terms of circulation and influence in the Chinese society (Chan, 2000: 323). The marginal role of the English media in China is well demonstrated in the fact that China has, as of 1999, only one English TV channel (CCTV-4), one English radio service (part of China Radio International, CRI) and nine English dailies and weeklies and about ten English magazines (estimate based on personal communication), as compared with 352 Chinese TV stations, 299 Chinese radio stations (Zhao, 2000: 505-506) and 2038 Chinese newspapers (China Journalism Yearbook, 2000: 567). However, despite its marginal role, the existence of the English media in China can be traced back to 150 years ago when foreigners began to establish foreign language media inside China (Huang, 2001:23). Even after the North China Daily News (one of the most influential foreign-owned newspapers in Shanghai) left mainland China in 1951, Radio Peking (now CRI) continued its services in foreign languages including English (Huang, 2001:278) while English magazines such as Beijing Review and China Construct (now China Today) were published. English dailies and weeklies and the English TV channel did not emerge until after 1978 when China began to open up and took on a reform policy to modernize the nation, during which English-language media, like Chinese-language media, saw the fastest development since 1949 and grew more influential even though still limited. On the basis of extensive interviews among the chief executives of almost all the major English-language media in China, this paper first aims to provide an overall review of the development, basically after 1978, of the English-language media (radio, magazine, news agency, newspaper, TV and internet) in mainland China, which also includes a case study of 21st Century, an English-learning weekly. The paper then turns to analyze the linguistic style and the use of English over the English media via a content analysis on the sampled news stories of China Daily from 1981 to 1999, first national English-language daily in the country. In the end, the paper makes an assessment on the English media in China in terms of their development patterns, ownership and investment, roles and functions as well as the written style of China English, as proposed by the two writers. One English-language Media in China: Review For the sake of easy discussions on the development of the English-language media in China since 1978, the writers have divided their discussions on the English media in China in relevance with three traditional media and the new medium: internet. By dividing into Radio Era, Newspaper Era, Television Era and Symbiosis Era, the writers do not maintain that one medium can negate or overshadow other media. In fact, the division has been made simply to follow the sequence of radio- -newspaper-television-internet as they emerged in the international communication in China. In addition, even though it is extremely necessary, the writers do not make clear starting and ending points for each era because, first of all, it is difficult and even impossible for the two writers to do so, and secondly the writers assume all the English-language media in China have, in fact, played their respective and unique roles in the process of China’s international communication. 1. Radio Era Although the international communication in China in this Era may be characterized by radio services, particularly the English Service, the English-language media can still include English magazines and even the English news release of Xinhua News Agency. It may include the media organizations both at the central level and at the regional level. 1.1 Radio Inaugurated on December 3, 1943, China Radio International (CRI, formerly Radio Beijing) has in fact been the major channel and the only international radio service available in China that targets foreign listeners all over the world, (Zhang Zhenhua, former director of CRI, personal communication, 2000), particularly when new China was blocked off from the outside since 1949 by foreign countries and later by such kind of campaigns as the Cultural Revolution (1966-1976). Now with a total daily programming of 192 hours in 43 languages with English and Chinese broadcast globally, CRI reaches about 240 million listeners [1] in more than 200 countries and regions through 10 transmitting stations in China and eight relay stations in Europe, Africa and the Americas. In terms of the number of languages used and broadcast hours, the volume of listener’s letters and total transmission power, CRI ranks among the top in the world and is one of the most influential international broadcasters in the world. It is estimated that CRI enjoys more influence among the developing and underdeveloped countries (Zhang, 20

[1] [2] [3] [4] [5] [6]  下一页