[本篇论文由上帝论文网为您收集整理,上帝论文网http://paper.5var.com将为您整理更多优秀的免费论文,谢谢您的支持]Abstract Bilingual journalism education (known as International Journalism Education) in China aims to train journalism professionals who can work in both English and Chinese media organizations. Having developed rapidly in the past decade, bilingual journalism education (BJE) programs are in a unique journalism education position in China by combining English-style journalistic practice and concepts with English learning. This paper first provides a review of the development of BJE in China, then explores the advantages and disadvantages of the BJE teaching model in China and offers the results of a case study of the BJE program at Shanghai International Studies University (SISU), with focused discussions on students’ job orientation and overall course arrangement of the school’s BJE program. The paper also provides an analysis of the challenges that BJE programs face in China. In the end, an assessment is made of BJE development trends in China. In the past decade, bilingual journalism education in China (known as International Journalism Education in China) has developed rapidly. The program, aimed at training future reporters and editors who command both English-language and journalistic skills and are able to work in both Chinese and English media institutions at home and abroad, enjoys a unique position in the contemporary journalism education in China. This paper first provides a review of the development of BJE in China, then explores the advantages and disadvantages of the existing BJE teaching model of in China by referring to a case study of a BJE program at Shanghai International Studies University (SISU), one of the pioneer universities in China in BJE since the 1980s, with focused discussions on students’ job orientation and overall course arrangement of its BJE program. Based on a case study, this paper also offers an analysis of the challenges BJE faces in China. Finally, an assessment is presented about the future trends of BJE in China in a Chinese environment. Development of Bilingual Journalism Education (BJE) in China BJE in China can be traced to the 1920s when Yanching University (now Beijing University) in Beijing, Fudan University and St. John’s University in Shanghai started U.S..-style journalism programs in which most courses were presented in English. After 1949, BJE was terminated as universities in China abandoned the American journalism model and followed the Soviet model. In fact, BJE was not resumed in China until the early 1980s when China’s Academy of Social Science first started a graduate bilingual journalism program focusing on English news writing and editing and the Beijing Broadcasting Institute began a bilingual journalism program for undergraduates in its English Department. However, it was only after 1983 that the BJE boom began in China when five more universities started bilingual journalism programs. The BJE programs (most of them known as International Journalism Programs) were initiated as dual-bachelor-degree programs, in which students received bachelor degrees as English majors and also BA degrees in international journalism after three years of extensive western-style journalistic training. Most English-language journalistic training was provided by journalism professors and media practitioners (known as foreign experts) from the United States, Great Britain and Australia, who were either funded by such non-profit organizations as the Fulbright Foundation and the Ford Foundation or employed by Chinese universities. China’s English-language media institutions such as Xinhua News Agency, CCTV, China Daily and Radio China International also sent reporters and editors to these campuses, to recruit more qualified future staff memebers. In 1983 the five programs, together with the one at Beijing Broadcasting Institute, enrolled an estimated 176 BJE students. As a result, BJE was hailed as a dramatic reform in the history of journalism education in China at the time. For the next ten years, with the withdrawal of financial support from Chinese government and media institutions, most BJE programs in China stopped the practice of enrolling dual BA students and started to recruit undergraduate and graduate students. In the past five years, more universities have started or expanded their BJE programs. Guangdong University of Foreign Studies started a BJE program in 1999 and Shangtou University in 2001. Beijing University expanded the program in their newly found School of Journalism and Communication. Other universities (such as Wuhan and Tsinghua ) are trying to include more English journalism courses in their curricula even though they do not have BJE programs. Reasons for China to Promote BJE The reasons for China to initiate and promote BJE in the past 20 years are multifold. First, it is a result of the English dominance in the area of international communication. As English serves as a kind of “international language” in the current global communication, it is natural for China, a country that strives for a better national image in the international arena, to train through BJE its own reporters and editors who can work in both English and Chinese. Second, as China’s economy continues to boom at a rate of about 10%, the media industry (including English and Chinese media) has become the fourth most profitable industry in China, with more than 50 newspaper chains and radio and TV groups. The Internet media are also developing rapidly. The 13th Annual Report of comNIC on January 15, 2004 shows that as of December 31, 2003, total number of netizens in China is 795 million, the second largest number in the world. The fast development of China’s media industry surely calls for more international (namely BJE) reporting and editing staff members. Three specific factors are contributing to the rapid development of BJE and the increasing demand for bilingual journalists and editors in China: (1) More and more media institutions in Chin [1] [2] [3] [4] 下一页
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