stations, i.e., Shanghai TV, Oriental TV and Shanghai Education TV stations had a weekly broadcasting time of 389 hours, and Shanghai Cable TV Station had an average weekly broadcasting time of 605 hours (reaching 2,200,000 households); both showing some increase over that of he previous year. Starting from Feb. 1997, programs of Shanghai TV were brought to the Internet. The station’s English broadcasting service established some cooperative relationship with comN in the United Sates, and a few dozens of English-language feature programs on China were broadcast through comN’s global satellite TV network.[1] Five years later, in 2002, Shanghai’s media had further developed. The following statistics come from the official website of Shanghai Statistics Bureau: TV and Radio Stations in Shanghai and Their Operations(2002) [2] http://www.stats-sh.gov.com/2003shtj/tjnj/2003tjnj/tables/17-24htm Number of Periodicals Published in Shanghai(2002) [3] http://www.stats-sh.gov.com/2003shtj/tjnj/2003tjnj/tables/17-36htm Newspapers Published in Shanghai (2002) [4] http://www.stats-sh.gov.com/2003shtj/tjnj/2003tjnj/tables/17-37htm Compared with the case in 1997, the 2002 statistics show tremendous growth in the number of newspapers published in Shanghai and the weekly broadcasting time by Shanghai’s TV stations. Besides print and broadcasting media, Shanghai has also established many media website, among which Eastday.com is jointly established by 10 major media institutions in Shanghai. It has been operating since May 28, 2000. In addition, Shanghai currently has three media groups—the Wenhui-Xinmin United Press Group, the Jiefang Daily Group and Shanghai Media & Entertainment Group. Besides, with the development of satellite TV network, programs of the satellite channels of 11 provinces, municipalities and autonomous regions of China are now available to audience in Shanghai. Apart from the above-listed media institutions, many well-known foreign media corporations have set up their Shanghai offices in recent years. The writer’s surfing on the Net finds that the official website of the Foreign Affairs Office of Shanghai Municipal Government lists 51 foreign media organizations that have set up their Shanghai offices, including the US-based New York Times, Washington Post, Los Angeles Times, Dow Jones Newswires, Asian Wall Street Journal, Newsweek, Time, Business Week, Far-Eastern Economic Review and so on, the UK-based Financial Times, BBC, Reuters and Network Photographers, the Japan-based NHK, Nkhon Keizai Shimbun and so on, and some media organizations from Belgium, Germany, Russia, France, Finland, South Korea, the Netherlands, Switzerland and Singapore. With their operations in Mainland China, these Shanghai offices of foreign media may be described as one special scene in Shanghai’s media landscape. The website also mentions, besides these foreign media, the South China Morning Post of China’s Hong Kong Special Administrative Zone, which also has a Shanghai Office. Shanghai has strengthened its efforts for international cooperation and international communication. Newspapers currently published in Shanghai include the English-language Shanghai Daily (local English-language newspaper of Shanghai officially launched in Sept. 2001) and Shanghai Star. They have their websites as well, thus making use of the Internet for reaching potential international audience in various parts of the world. Shanghai’s broadcasting media also have English-language news services. For example, the Oriental Broadcasting Network (satellite TV) airs the English news program “News at Ten”, Shanghai TV Station’s financial channel broadcasts “Shanghai Noon” as well as “News at Ten.” As Shanghai’s broadcasting media have established their websites, such programs are also available to potential worldwide audience. International cooperation is increasing for Shanghai’s media industries. In Dec. 2001, Shanghai Broadcasting Network (now called Oriental Broadcasting Network) reached an agreement with the Japanese TV company STV-Japan for telecasting in Japan programs of Shanghai Broadcasting Network. According to the agreement between the two sides, STV-Japan is responsible for the transmission of the programs of Shanghai Broadcasting Network. The target audience consists of Chinese living in Japan and ordinary Japanese with business relations with China or feeling interested in China’s affairs. [5] After Shanghai Media and Entertainment Group (SMG), a large media group for the broadcasting and film industries in Shanghai, was founded in 2001, it has enthusiastically promoted international exchanges between Shanghai’s broadcasting media and foreign broadcasters. In April this year (2003), SMG and comBC Asia Pacific, a world-renowned business and financial news service organization headquartered in Singapore with its channels available in more than 25 million homes across the Asia Pacific region, signed an agreement to set up a strategic partnership. According to the agreement, SMG will provide Chinese business news for comBC's television network, while comBC will provide international business news for the financial channel of the Shanghai TV Station under SMG. Starting from April 14 this year, Shanghai TV Station has been producing two daily news programs for comBC. Via connection through satellite links, these two brief Chinese business and finance news programs are broadcast on the TV network of comBC Asia Pacific. Moreover, in line with the agreement, SMG has been airing a comBC program about managers in Asia on Shanghai TV’s financial channel. Both SMG and comBC Asia Pacific set great store by the partnership. Li, Ruigang, president of the Shanghai Media and Entertainment Group, which consists of TV stations, radio stations, newspapers and web sites and so on, remarks that this will be a win-win situation for the two sides, and Alexander Brown, president and chief executive officer of comBC Asia Pacific poin 上一页 [1] [2] [3] [4] [5] 下一页
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